Growth targets
You own the numbers from first visit to payment and onward to architect and builder. You turn company OKRs into quarterly growth goals and decide what we try next.
Open position · LynxCraft, Ljubljana
Head of Growth
A technical growth lead who can also run product development.
We are looking for an engineer-minded Head of Growth to own how Lynx, our AI copilot for people who build their own home, finds, converts and keeps its customers. You will run growth as an engineering problem: instrument the funnel, ship experiments, automate with AI agents and lead our developers when the answer is a product change. Growth here is product-led. Sales happen in the app, not through a sales team.
01The funnel you will own
From first visit to a house being built
These are the steps, and some of the real events we track in PostHog.
- 01Visit
$pageview - 02Activation
wizard_started - 03Registration
registration_completed - 04Paywall
paywall_viewed - 05Payment
payment_successful - 06Architect
Lynx certified - 07Permit
has_permit - 08Builder
commission
Self-serve, in the appPartner network, assisted
02The problem we work on
Building a home is the most expensive and complex project most people ever take on.
A private homebuilder makes hundreds of decisions about the plot, permits, budget and contractors, usually with fragmented information and no professional network. Most projects run over budget and behind schedule. The homebuilder often finds out months too late to correct course.
03What we build
A personal AI copilot, from idea to move-in
LynxCraft provides Lynx, a personal AI copilot that guides homebuilders from idea to move-in. Lynx combines official spatial data, real project logic and a vetted network of architects and builders into one coordinated, decision-driven experience.
It shows what a plot allows, what a house will realistically cost and how long it will take. It then connects the homebuilder with the right professionals for their project.
What a plot allowsWhat it will costHow long it takesWho should build it
04Where we are
Live, paid for, shipping every week
3 markets live
Lynx is live in production in Slovenia, Croatia and England, with England as our primary market, and we are preparing our entry into Poland.
Since May 2026
Homebuilders have been paying for Lynx since May 2026, and our network of certified architects and builders already generates commission revenue.
Every week
We release to production every week and read the effect in the funnel the next morning.
Every new country is a lean test of market response. We need growth that works across languages and markets without adding people for each one.
05What you will own
Seven things that are yours
Acquisition
SEO and AI search visibility, paid social, content and creators, and partner channels such as banks and real estate agencies. You find the channels that bring homebuilders who actually pay, not just traffic.
Activation and conversion
Onboarding, the paywall, pricing and lifecycle emails. You design experiments, ship them and tell a real effect from noise.
Instrumentation and data
You keep tracking clean in PostHog and HubSpot, write the funnel queries yourself and build the reports the team relies on.
Product development
When the fastest growth lever is a product change, you lead our development team of four people through planning, prioritisation, reviews and releases. When a prototype is the fastest way to an answer, you build it yourself with AI coding tools.
- Front-end
- Back-end
- QA
- UX/UI
Growth automation
You build AI agents and automations for research, outreach, content and reporting, so growth scales with software rather than headcount.
New markets
You make each launch faster and cheaper than the last one: localised pages, channels and onboarding for every country.
06Who you are
An engineer who grows products people pay for
- You have grown a product before, ideally as a founder or an early team member, and you can show numbers you moved.
- You come from engineering. You can read and review code, discuss architecture with our CTO and ship a landing page, an integration or a prototype on your own.
- You work AI first. You use AI coding and agent tools (Claude Code, Cursor, n8n, …) every day and know where they help and where they break.
- You decide from data. You write SQL, spot a broken tracking event and know when a test has enough signal.
- You understand both performance marketing and product. You can set up a campaign and also explain why users drop off on step three.
- You write clear English. Slovenian is a strong advantage.
- You want ownership, and the pace of an early-stage company energises you more than it worries you.
Nice to have
Proptech, construction or spatial (GIS) dataB2C products with high-value, considered purchasesLaunching in several countriesTwo-sided marketplaces or partner networksProgrammatic SEO
07How we work
Small team, decisions close to the work
We work hybrid from our office in Ljubljana, in a small team that keeps decisions close to the people doing the work. We run weekly OKR check-ins and bi-weekly product reviews.
Weekly OKR check-insBi-weekly product reviewsWeekly releases
The app and the tools around it
- Vue 3the app
- Three.js3D in the browser
- Google Cloudinfrastructure
- AI agentsresearch, outreach, reports
- PostHogproduct analytics
- HubSpotCRM
- Stripepayments
- Meta Adspaid social
- ClickUpplanning
- GitHubcode
AI agents already prepare our daily product report and support research, pricing and customer outreach.
08Our values
What we hold each other to
Innovation
We use AI to solve problems in homebuilding that no one could solve a few years ago, and we run the company the same way.
Psychological safety
Anyone can question a decision, raise a problem or admit a mistake without fear.
Purpose
We want homes to happen faster and more affordably for many people around the world.
Kaizen
We improve in small steps, every week, and our check-ins show us what worked.
Ambition
We started in Slovenia and build for global markets. We set goals that stretch us.
Integrity
We tell homebuilders, partners and each other the truth, including the numbers we would rather not see.
09What we offer
Ownership, in salary and in equity
- €4,000-6,000 gross per monthdepending on your knowledge and experience.
- Equity through our ESOPwith vesting, so you become a co-owner of the company you help grow.
- A seat in the core teamand real decision rights over growth and product.
- A product with paying customersin a category that no software owns end to end yet.
- A founding teamthat has built, scaled and exited companies before.
You will work with
What is hard here
We are a small team with a small marketing budget. Some weeks you will write a query, fix a tracking event, brief a creator and review a release on the same day. Priorities move when the data moves. If you want a large team or a big ad budget to delegate to, this role will frustrate you.
10How to apply
Three steps, by 30 November 2026
Try Lynx first
Try Lynx first at app.lynx-craft.com.
Send your CV
Send your CV or LinkedIn profile to info@lynx-craft.com by 30 November 2026.
Add a short note
Cover three things:
- a growth result you are proudest of, and how you got it
- something you built yourself
- the first experiment you would run on Lynx
A link to a dashboard, repo or product you shipped helps.
Applications for this role closed on 30 November 2026. Thank you to everyone who applied.
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